Are you a beginner and want to know about keywords? If you want to know about keywords and how to use keywords in SEO friendly content. Then you are in the right place .In this article I will give you all information about keywords and their placement in content.content are the most important thing because website rank because of keywords. Keywords are the main things that we have to focus on..

What is Keyword

Before talking about keywords we have to Know about SEO. SEO stands for “search engine optimization.”Definition of SEO is the technique in which our content is optimized and ranks our website in the search engine result page. Keywords play a major role in SEO. Without keywords content is nothing.

Word keyword is a combination of two words Key+ words . so the simple definition is core or main words. Keywords are the main content or core content in the article. Keywords describe the main content of your article .keywords tells all about content.

Another definition of keywords is the words that someone writes on google to search to find something. Those words that is written on google or bing is keywords

For example, I want to learn about digital marketing and I write on google, ``What is digital marketing ? Here digital marketing is the keyword.

Let us take another example: pizza. If we want pizza we go on google and search “pizza near me “. Here pizza near me is the keyword .

Keywords can be a single word ,or phrase or sentence .

Importance of keywords

Keywords are the main thing that rank our website. Without keywords articles or posts can’t be ranked. Keywords are the object that give us the main and related audience. If we can;t use keywords in content then our content can’t rank and can't get an audience. Second thing is proper use of keywords. Care full in choosing keywords. Choose keywords that have high search volume and low competition.

Types of keywords

There are 9 types of keywords

Short tail keywords
Long tail keywords
Short term fresh keywords
Long term evergreen keywords
Product defining keywords
Customer defining keywords
Geo targeting keywords
Intent targeting keywords
LSI keywords

1:Short tail keywords;

Short tail keywords are defined by their name short term keywords.short tail keywords contain 3 words .Short tail keywords mostly used in title.short tail keywords has high search volume and high competition. Short tail keywords have large search intent and small conversation rate.

2:Long tail keywords;

Long tail keywords means long keywords. They mostly consist of three or more words. Long tail keywords are mostly used in content , headings and description.. Long tail keywords have low search volume and low competition .Long tail keywords have small search intent and large conversation rate.try to use long tail keywords instead of short tail keywords.

3:Short term fresh keywords;

Short term keywords are also called fresh keywords or updated keywords. Fresh keywords mean something simple that happened recently .frese keywords attract a larger audience.With fresh keywords you can get organic traffic.use fresh keywords to create updated content for viewers.short term or fresh keywords has explosive search volume and medium competition rate. Medium search intent but large conversation rate.

4. Long-term evergreen keyword;

Long-term evergreen keywords refer to those keywords that are relevant in all time.one thing you have know about long term evergreen keywords is once you publish a post or article focus on long term evergreen keywords then after a years laters these articles can be search and lot of audience want to read these article. So long term evergreen keywords have no time limit.use long term evergreen keywords for craft detail,informative pieces that can be updated regularly or age well.

Long term evergreen keywords have moderate search volume and medium competition rate .They have medium search intent and large conversation rate.

5:Product defining keywords;

Product defining keywords are those keywords that describe your product.product defining keywords is related to your product.when you want a product related audience then use product defining keywords

Product defining keywords should be in product title and product description.

These keywords have low search volume ,low competition rate. These keywords have specific search intent and large conversation rate.

6:Customer defining keywords;

You have your targeted persona right? If you don’t, create an imaginary profile for your targeted audience.

It’s simple.

Are they mostly male or female? How old are they? Where are they from? What is their job?

The more detailed you can be, the more information you can use to your advantage.

Let’s use this again as an example, instead of just “LSI Keyword Research and Planning Tool” add in your customer defining keyword: LSI Keyword Research and Planning Tool Built for Marketers.

One-size-fits-all products are rare. So address your target audience clearly, focus on their pain point because one keyword will make a whole lot of the difference.These keywords have low search volume and low competition rate ,small search intent and high conversion rate.

7:Geo targeting keywords;

Geo targeting keywords are used when you can target a specific neighbour ,city or state .Geo targeting keywords are used for local base business and business that is on delivery base.for example if you have a pizza shop in certain place then you should use geo targeting keywords

Geo targeting keywords has low search volume and low competition rate. They have small search intent and high conversion rate.

8:Intent targeting keywords;

Intent targeting keywords are those keywords that are related to the intent of the audience. Intent means what people want to know. What people search on search engine (Google,Bing).they may be informational

Commercial . This depends on user intent. If audience intent is what is digital marketing then you wrote an article on digital marketing intent targeting keywords.

If search intent is digital marketing tools then it is intent targeting keywords

Intent targeting keywords have small search volume ,low competition rate .these keywords has small search intent and large conversation rate.

9:LSI keywords;

LSI (Latent Semantic Indexing) Keywords are thematic keywords that are closely related to your main keyword.

Let’s look at it this way, your main keyword is lemon, its LSI keywords could be lemon tea, organic lemon, lemon nutrition, etc.

In order to get an LSI keyword, you need to first decide on the main keyword.

LSI keywords are useful in a sense where you can create topics to fit a broad theme and target all the smaller branches all based on one root keyword.these are good for content creation.these have small search volume low competition rate .these have low search intent and large conversation rate.

How to use keywords In SEO;

1: Title:

Title is the most important thing .Use the primary keyword in the title. Title should not be long .Title should be in 30 words.you can use primary or secondary keywords in title.title is one first thing that crawler sees in your site.

2:Description:

Description is the second most important thing. You have to use primary or secondary keywords in the description. Description length should be in between 50 to 160 words. In description you should have to describe the whole article in just 50 to 160 words.

3:heading or subheading:

Headings are very necessary in SEO. You should have to use keywords in heading or in sub heading.mostly use long tail keywords instead of short tail keywords.heading should be a complete sentence and easy to read and easy to understand.

4: URL:

URL is the actual name of your domain. So use the primary keyword in url. Google crawler see URL.so use keywords in URL.

5:Picture:

Pictures make the content more attractive. If you use photos in content then use keywords in the title of the picture. You should have to use keywords in Alt text. Google crawler see ALT and title of picture. Google crawler does not understand photos without alt and title text.