Complete On Page SEO basic to Advance Level 2021

 ON PAGE SEO

 ON PAGE SEO stand for( on-site SEO) .On Page SEO means that what changing we can do in our content to rank in Google ,so On Page SEO is most important in search engine optimization 

working of Google

First of all we have to know that how Google works .Google have crawler which craw our page means basically  crawler want to know about our page .when he understand then next step is came  which is indexing which means to put our information in proper way. for example our page is about SEO then crawler came in our page and crawl our page, Now he got Information that this page is about SEO ,So he came on next stage and now he put it in the box of SEO.SO we can say that our On Page SEO is most important because  our ON PAGE SEO activities tells crawler that this page is about what.

Structure of Website

Structure of website is most important in on page SEO .when we talk about structure of website then basically we want to talk about structure of pages .we actually rank our pages not a website .when our pages rank then our website is automatically rank in Google .First of all we have to keep in mind that we have to created  multiple  page ,if we have a multiple page then we have a multiple chance to rank in Google with the help of multiple keywords .if we have a only one page then we have only one chance to rank in Google .but at a same time we have to face different problem most important is keywords stuffing because we have a single page and multiple articles and multiple keywords so stuffing is occur .and Google crawler  don’t understand  that this page is about what .If crawler does not understand then how he ranks us .

Keywords Research;

Keywords research is also most important in on page SEO. If we want to rank in Google then first of all we have to find  keywords which have “high search volume and low competitor”. If we have a keywords which have high volume of search then we have a big chance to rank in Google .At a same time  if we have a keywords that no competitor that it have greater opportunity to rank in Google. Keyword density is also important in On Page SEO we have three types of keywords

1: long tail keywords:

 keywords that have long length means those keywords that make a complete sentence is called a log tail keywords long. tail keywords generally consists of 3 or five words

 For example best women clothes in Lahore . 

2: Mid tail keywords  Keywords: 

 keywords that have in between log tail keywords and short tail keywords is known has Mid tail keywords   

For example best women clothes.

3:Short tail keywords.

those keywords that cannot make any sense means cannot understand properly. short tail keywords generally consists of one are two words 

For example clothes 

keywords research is done by different free tools and paid tools.

free tools :

• Google keyword planner.
• Google suggestion and more others.
• Uber suggestion etc...

paid tools

• a hrefs.com
• mozz.com 

For example our website is about e commerce which sale female clothes so we have to find a keywords. For example by using Google keywords planner we  have found a keywords lahnga ,sari ,cheap ,price ,ladies variety ,clothes which is keywords now we have to arrange them according primary and secondary keywords according to search volume. now we have keywords. we have to put them in title ,description headings etc..

Title:

When crawler came in our page then first he sees our title. so title is important in On page SEO.title should me concise and descriptive. So we have  to put a primary keywords in title ,we have opportunity to put a both primary and secondary keywords .but it must make some sense. Title and description is important because it increase our CTR

.

For our women clothes website we put both and make a title which look like that

“Best lahnga and sari in cheap price “

Above title make a complete sentence and have both primary and secondary keywords .

Description:

Description is also important in on page Crawler see description and wants to know that this page is about what.

 If we use primary either secondary keywords in title and description then crawler easily understand that this page is about what. For example we have keywords so we can use after using keywords in description it look like that

“we have all variety of ladies clothes ,we have branded lahnghas ,sari etc.in very low price”

In the above description we have use keywords and it make a complete sentence.

H1 tag:

H1 is a main heading so use keywords in h1 tag, not primary keywords or secondary keywords we can use synonyms primary and secondary keywords. Actually Google give us 200 factors, so we have to follow these 200 factors to rank in the Google. Keyword in h1 tag is one factor out of 200 factors.

For example: by using above keywords we can use different heading for different clothes variety .our h1 tag is that “variety of ladies clothes.”

Sub headings ||formatted text       

We have to use keywords in sub headings and formatted text. Sub headings means h2,h3,h4,h5,etc…so we can use keywords in sub headings .in the same way we can use keywords in formatted text. when crawler came in our website first he saw our title .he pick a keyword in title which Is best lahnga and sari in cheap price .then he came in description we saw lahnga ,sari, ladies clothes .then he came in h1 tag he saw keyword ladies clothes then he easily understand that this page is about ladies clothes and then crawler index our page .

Anchor text

Anchor text is very important in on page SEOanchor text is also important in off page SEO. So use keywords in anchor text

URL

URL is also very important in on page SEO .so we have to use keywords in URL .this is good practice if we use keyword in URL. use keywords in URL is also factor of Google so we have to follow him

Image

If we use image in our page .then first we have to optimized image .we should use alt tag in image and use keyword in alt tag .crawler don’t use our picture he see our alt tag .and then use title tag and and tell about image in title .use content below or above image and use keywords about picture .if we capture a picture in camera then resolution of that image is very high so we have to compressed image .we have different tools we can compressed image with the help of these tools.

Content

content is most important things .content attract audience so content play big rule in SEO. Content should be for user keywords use first in content. use creativity google always rank a unique content .so avoid from plagiarisms 

• simple 
• user friendly 
• clear 
• no plagiarism 
• easily readable
• unique  

Schema markup

Schema markup is also important according to on page seo.schema markup is actually coding language of crawler. When crawler came on our website be consciously on webpage it crawl it and then index it .if we use schema markup in our website then it index it in different way and Google better understand. Sometime when we search on Google we see something that ,this is due to schema markup

We saw a unique result we because of schema markup.

  let we take example for more clearness

Syntax of schema markup for article

{
      "@context": "https://article name",
      "@type": "News Article",
        "@type": "Web Page",
        "@id": "https://google.com/article"
      },

 

In the above coding first we tells Google that it is content means it is article.

Then we tells it article name.

Then we tell it about website and then id.

When crawler came he easily understands and then indexes us in better way.

Schema markup is checked by Google structure data markup helper.